{"id":1047,"date":"2022-07-16T07:09:01","date_gmt":"2022-07-16T07:09:01","guid":{"rendered":"https:\/\/easyschema.com\/blog\/?p=1047"},"modified":"2022-07-16T07:11:23","modified_gmt":"2022-07-16T07:11:23","slug":"what-is-organic-traffic","status":"publish","type":"post","link":"https:\/\/easyschema.com\/blog\/what-is-organic-traffic\/","title":{"rendered":"What is organic traffic?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Organic traffic<\/strong> guides to the visitors that come to your website as a result of organic search results. Unlike paid traffic, organic traffic is generated by unpaid ads and organic traffic sources\/searches. Such sources include search engines like Google, Bing, and Yahoo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Organic traffic (free traffic) is obtained from your website&#8217;s appearance in search results. So, you receive organic traffic whenever someone visits your website from the search engine results pages.<\/span><\/p>\n<h1><span style=\"font-weight: 400;\">What does organic search mean?<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Organic search refers to the listings\/results on SERPs that appear organically because of relevance to the search terms and SEO techniques. These results are shown for a search query and cannot be influenced by paid advertising. Organic search results are influenced by many organic ranking factors, including domain authority, relevance to the user\u2019s search query, user location, incoming links, etc.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why is organic traffic important?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The main reason why organic traffic is important is that it is targeted. Another reason is that organic traffic provides you with low-cost and long-term traffic that will help your business grow from time to time. If you optimize it correctly, organic traffic can be a fast and efficient way to drive more traffic to your website. Below you will find some other benefits of organic traffic:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is freely available to businesses with a website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is the most cost-effective method for organic traffic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is driven by customer intent<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is a 24\/7 promotion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It increases the brand awareness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is a long-term SEO strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It gives your business\/website a competitive edge<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It delivers highly qualified leads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It builds more customer trust than paid ads\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It has a higher conversion rate than other marketing channels<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><em>Organic search example:<\/em><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1048\" src=\"https:\/\/easyschema.com\/blog\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/easyschema.com\/blog\/wp-content\/uploads\/2022\/07\/organik.jpg\" alt=\"\" width=\"853\" height=\"583\" data-srcset=\"https:\/\/easyschema.com\/blog\/wp-content\/uploads\/2022\/07\/organik.jpg 853w, https:\/\/easyschema.com\/blog\/wp-content\/uploads\/2022\/07\/organik-768x525.jpg 768w\" data-sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most common organic search examples is typing \u201ccomputer accessories\u201d into Google. Once you do that, you will see the unpaid results appearing, which are part of the organic search. As you can see in this example, various paid ads are shown above the unpaid website listings on the SERPs (search engine results page).\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Organic search in Google Analytics.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google Analytics is a free web logical tool that helps you analyze your site traffic. With Google Analytics, you can see the number of users who visit your website through organic search traffic. Unfortunately, you cannot see which keywords bring the most organic traffic to your website.\u00a0<\/span><\/p>\n<p>Below we show you an example where you can see organic traffic in <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Navigate to Acquisition &gt; All traffic &gt; Source\/Medium<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1102\" src=\"https:\/\/easyschema.com\/blog\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/easyschema.com\/blog\/wp-content\/uploads\/2022\/07\/GoogleAnalytics.jpg\" alt=\"GoogleAnalytics\" width=\"1031\" height=\"695\" data-srcset=\"https:\/\/easyschema.com\/blog\/wp-content\/uploads\/2022\/07\/GoogleAnalytics.jpg 1031w, https:\/\/easyschema.com\/blog\/wp-content\/uploads\/2022\/07\/GoogleAnalytics-768x518.jpg 768w\" data-sizes=\"auto, (max-width: 1031px) 100vw, 1031px\" \/><br \/>\nOrganic traffic in Google Search Console.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google Search Console is a gratis tool from Google that assists you in monitoring and sometimes even resolving server errors, security issues (hacking, malware, etc.), and site load issues. Search Console can also let you see your site&#8217;s most organic traffic data, the number of clicks, click-through rate, impressions, and position for each query.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is how you can see the organic search queries in Google Search Console for your website:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Navigate to Performance &gt; Search results\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1100\" src=\"https:\/\/easyschema.com\/blog\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/easyschema.com\/blog\/wp-content\/uploads\/2022\/07\/Performance.jpg\" alt=\"\" width=\"1083\" height=\"510\" data-srcset=\"https:\/\/easyschema.com\/blog\/wp-content\/uploads\/2022\/07\/Performance.jpg 1083w, https:\/\/easyschema.com\/blog\/wp-content\/uploads\/2022\/07\/Performance-768x362.jpg 768w\" data-sizes=\"auto, (max-width: 1083px) 100vw, 1083px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">How do I get organic traffic?<\/span><\/h3>\n<p><strong>1.Publish new content.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The shortest way to drive traffic to your site is by publishing new SEO content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the best would be to publish a mix of the top, middle, and bottom-of-the-funnel content because, in this way, you will attract all kinds of visitors (at every stage of the sales funnel). Plus, blogging regularly increases the possibility for your website to get ranked and found in Google listings and other search engines.\u00a0<\/span><\/p>\n<p><strong>2.Choose relevant keywords to target.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The most helpful way to improve your organic SEO to drive more traffic to your website is to turn your focus on finding good, relevant keywords for every article on your website. You must avoid writing articles about various topics on the same web page. That\u2019s because your content will be unorganized and too broad, and it won\u2019t rank as high as you may want for any specific query.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use a keyword research tool to find the most relevant keywords to target.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/kwfinder.com\/\" target=\"_blank\" rel=\"noopener\">KWFinder<\/a> is a cheap and powerful <a href=\"https:\/\/easyschema.com\/tools\/\">SEO tool<\/a> we recommend that can help you find the right and appropriate keywords to target. Simply type in a seed or generic keywords, and you will get a list of other related keywords. You can also add them to your content to improve the topical relevance of a specific web page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you search for the seed keyword \u201corganic traffic,\u201d you will see some other suggested keywords related to:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of those suggested keywords KWFinder related to the seed keyword \u201corganic traffic\u201d that you can add you your web page:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>What is organic traffic<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>How do I get organic traffic<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>What does organic search mean<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>What is organic search in search engine optimization SEO<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Etc.<\/strong><\/li>\n<\/ul>\n<p><strong>3.Optimize for organic traffic.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">You must remember that each page on your website needs to be optimized correctly if you want to get more organic traffic. For example, writing a good blog post\/article won\u2019t get your content high rankings in search engines like Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, the best way to optimize for organic traffic is on-page SEO. Optimizing specific elements on the web page will increase your topic relevance for specific keywords, and Google will index your content higher for those keywords.<\/span><\/p>\n<p><strong>4.Improve page titles for higher CTR.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The page title (also known as meta title) refers to what Google displays for your pages in the search engines. So, the more people click on your listing, the more organic traffic you will bring to your website. And that is highly important because it will make you have a higher click-through rate and stand out from your competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beneath you will find some advice that will help you improve the CTR for your page titles:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Position your main keywords at the start of the page title<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add secondary keywords\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create curiosity in the title &#8211; seduce people to click on it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include numbers and the current year if possible<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use parentheses around words\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>4.Write for featured snippets<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Featured snippets are short snippets from a page that appear at the top of a Google search results page. Fe featured snippets respond to users\u2019 questions as quickly as possible. But, first, you need to know that featured snippets are also called the \u201co position.\u201d And that\u2019s because feature snippets rank higher than the #1 search result.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regarding featured snippets content, you should know that it is automatically pulled from pages already indexed by Google. Therefore, you can also optimize the text on your web pages to have better chances of ranking in this \u201c0 position on Google.\u00a0<\/span><\/p>\n<p><strong>Here are some types of featured snippets formats:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paragraphs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tables<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lists<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When writing new blogs to get more organic traffic to your site, pre-optimized sections for these featured snippets in your content is always a good idea. To find out the best ways to write for snippets and the format you should use, you need to do a keyword search on Google for the targeted phrases you use in your content. It is also important to examine the current feature snippet and determine the correct target format.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can see from this article, organic traffic has several benefits, and it is important to try and find the best ways to get organic traffic to your website.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organic traffic guides to the visitors that come to your website as a result of organic search results. Unlike paid traffic, organic traffic is generated&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,18,1,14,20],"tags":[170,95,89,208],"class_list":["post-1047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced-seo","category-beginner-seo","category-easyschema-blog","category-seo","category-technical-seo","tag-google","tag-google-analytics","tag-google-search-console","tag-organic-traffic"],"_links":{"self":[{"href":"https:\/\/easyschema.com\/blog\/wp-json\/wp\/v2\/posts\/1047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyschema.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyschema.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyschema.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/easyschema.com\/blog\/wp-json\/wp\/v2\/comments?post=1047"}],"version-history":[{"count":5,"href":"https:\/\/easyschema.com\/blog\/wp-json\/wp\/v2\/posts\/1047\/revisions"}],"predecessor-version":[{"id":1103,"href":"https:\/\/easyschema.com\/blog\/wp-json\/wp\/v2\/posts\/1047\/revisions\/1103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyschema.com\/blog\/wp-json\/wp\/v2\/media\/1099"}],"wp:attachment":[{"href":"https:\/\/easyschema.com\/blog\/wp-json\/wp\/v2\/media?parent=1047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyschema.com\/blog\/wp-json\/wp\/v2\/categories?post=1047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyschema.com\/blog\/wp-json\/wp\/v2\/tags?post=1047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}