{"id":845,"date":"2022-03-25T14:05:54","date_gmt":"2022-03-25T14:05:54","guid":{"rendered":"https:\/\/easyschema.com\/blog\/?p=845"},"modified":"2022-03-25T14:06:27","modified_gmt":"2022-03-25T14:06:27","slug":"provide-a-publication-date-to-google-search","status":"publish","type":"post","link":"https:\/\/easyschema.com\/blog\/provide-a-publication-date-to-google-search\/","title":{"rendered":"Provide a publication date to Google Search"},"content":{"rendered":"<p><span style=\"font-weight: 400\">When Google determines the dates and updates of a site or video, it may extract information from search results if clients consider it accurate. You can give information to help Google determine publication and update dates. Google does not depend on one factor because all sorts of elements can be prone to problems, which is why systems look at only a few factors to determine our assessment of when a site is published or updated.<\/span><\/p>\n<blockquote><p><b>Note:<\/b><span style=\"font-weight: 400\"> The actual view may differ in the search results.<\/span><\/p><\/blockquote>\n<h3><span style=\"font-weight: 400\">How to provide date information on Google?<\/span><\/h3>\n<p><span style=\"font-weight: 400\">To give date information to Google, follow these steps:<\/span><\/p>\n<p><span style=\"font-weight: 400\">Follow the instructions.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Add a visible date to the page and place it prominently. Tag your dates suitable with text like &#8220;Publish&#8221; or &#8220;Last Updated.&#8221; Below are some examples of publication and update dates:<\/span><\/p>\n<p><strong>Posted on February 4, 2019<\/strong><\/p>\n<p><strong>Published on February 4, 2019<\/strong><\/p>\n<p><strong>Last update: February 14, 2018<\/strong><\/p>\n<p><strong>Updated February 14, 2019, 8:00 PM ET<\/strong><\/p>\n<p><span style=\"font-weight: 400\">You can provide a publication date or an updated last date.<\/span><\/p>\n<pre><code class=\"language-\">&lt;html&gt;\n&lt;head&gt;\n&lt;title&gt;Analyzing Google Searchtraffic drops&lt;\/title&gt;\n&lt;\/head&gt;\n&lt;body&gt;\n&lt;p&gt;Posted Tuesday, July 20, 2021&lt;\/p&gt;\n&lt;p&gt;Assume you open Search Consoleand discover out that your Google Search traffic dropped. What should you do?&lt;\/p&gt;\n\u00a0\u00a0&lt;\/body&gt;\n&lt;\/html&gt;<\/code><\/pre>\n<p><span style=\"font-weight: 400\">Specify dates with structured data. We recommend that you add a CreativeWork subtype (such as Article, blog posting, or VideoObject) and specify datePublished or dateModified domains (see instructions for AMP and non-AMP sites). Be sure to follow Google&#8217;s structured data guidelines to help our crawlers understand the dates of your articles.<\/span><\/p>\n<pre><code class=\"language-\">&lt;html&gt;\n&lt;head&gt;\n\u00a0&lt;title&gt;Analyzing Google Search traffic drops&lt;\/title&gt;\n&lt;script type=&quot;application\/ld+json&quot;&gt;\n{\n\u00a0&quot;@context&quot;: &quot;https:\/\/schema.org&quot;,\n&quot;@type&quot;: &quot;NewsArticle&quot;,\n&quot;headline&quot;: &quot;Analyzing Google Search traffic drops&quot;,\n\u00a0&quot;datePublished&quot;: &quot;2021-07-20T08:00:00+08:00&quot;,\n&quot;dateModified&quot;: &quot;2021-07-20T09:20:00+08:00&quot;\n\u00a0}\n&lt;\/script&gt;\n&lt;\/head&gt;\n&lt;body&gt;\n\n&lt;p&gt;Posted Tuesday, July 20, 2021&lt;\/p&gt;\n&lt;p&gt;\u00a0Suppose you open Search Console and find out that your Google Search traffic dropped. What should you do?&lt;\/p&gt;\n&lt;\/body&gt;\n\u00a0&lt;\/html&gt;<\/code><\/pre>\n<p><em><span style=\"font-weight: 400\">GUIDELINES<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400\">Google is not that date if it guarantees, will do or structured to do in search results, follow guidelines to help our algorithms.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The date is required; time is not: Part of the time is optional in data records as data and structured by identity.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you select a specific time, provide accurate time data, considering the time of day as appropriate.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Your essential data and schedules. Make sure the data (and optional time and time zones) match between equivalent values \u200b\u200b, which are known from the ideas and structured deals. Time and time zones are functional in identity declaration data, even if they are in the same structure.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Do not specify other data or data validity dates on the page. Dates should describe the date of the update or change, not the page publishing history of the site here. If you wish, you can place event markup on the pages for the activities listed on the page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Minimize other data on the page<\/span><b>:<\/b><span style=\"font-weight: 400\"> If you have practiced best practices and find that you are selecting incorrect data, consider removing some additional data, not on the page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If your site is intended to be found in a Google News search, include these additional guidelines.<\/span><\/p>\n<p><em><span style=\"font-weight: 400\"><strong>Credit\/<\/strong> Some information is taken from the official <strong><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/appearance\/publication-dates\" target=\"_blank\" rel=\"noopener\">Google documentation<\/a><\/strong> page.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Google determines the dates and updates of a site or video, it may extract information from search results if clients consider it accurate. You&#8230;<\/p>\n","protected":false},"author":2,"featured_media":846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,19,45,14,20],"tags":[],"class_list":["post-845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-easyschema-blog","category-advanced-seo","category-google-search-central","category-seo","category-technical-seo"],"_links":{"self":[{"href":"https:\/\/easyschema.com\/blog\/wp-json\/wp\/v2\/posts\/845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyschema.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyschema.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyschema.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/easyschema.com\/blog\/wp-json\/wp\/v2\/comments?post=845"}],"version-history":[{"count":1,"href":"https:\/\/easyschema.com\/blog\/wp-json\/wp\/v2\/posts\/845\/revisions"}],"predecessor-version":[{"id":847,"href":"https:\/\/easyschema.com\/blog\/wp-json\/wp\/v2\/posts\/845\/revisions\/847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyschema.com\/blog\/wp-json\/wp\/v2\/media\/846"}],"wp:attachment":[{"href":"https:\/\/easyschema.com\/blog\/wp-json\/wp\/v2\/media?parent=845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyschema.com\/blog\/wp-json\/wp\/v2\/categories?post=845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyschema.com\/blog\/wp-json\/wp\/v2\/tags?post=845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}