Whether you are new or an SEO pro, there are plenty of options available if you are looking for free SEO tools. Google provides many useful tools, and software suites also offer free versions of some of their devices. 

Here are the top 8 free online Google SEO tools

  1. Google Search Console 

Google Search Console is a must-have tool that allows you to measure your website’s traffic, identify keywords your website ranks for, and report different technical errors. Most common mistakes that GSC reports are Index Coverage, Core Web Vitals report, and Mobile Usability.

GSC is the best way to identify and fix issues that affect Google search performance. Google Search Console lets you know the exact issues Google may encounter while crawling and indexing your site.

With GSC, you can also:

  • Test individual URLs to see how Googlebot interprets them.
  • Submit a sitemap.
  • Request the indexation of a URL.
  • Access information like clicks, impressions, CTR, and average positions of keywords.

Link: https://search.google.com/search-console

      2. Google Analytics

Google Analytics is a web analytic service that helps you track and analyze critical data on your website and visitors. GA is a popular free tool that provides comprehensive data about your site. Using Google Analytics is essential for analyzing website traffic, even if you rely on paid SEO tools.
Google Analytics gives you valuable insights about your audience, such as their current location, the type of device they are using, and their demographic.
Google Analytics is the most cost-effective tool (free) for all business types and sizes.
Link: https://analytics.google.com/

  1. Google My Business (GMB)

With this tool, you can gain a significant competitive advantage with just a little time and effort dedicated to optimizing your Google listing.
Link: https://www.google.com/business/

  1. Google Data Studio

Google Data Studio is another helpful tool that allows users to combine data from Google Analytics, Google Search Console, and other Google tools to create interactive reports. Again, GDS reveals a valuable relationship between data sets.

So, Data Studio is a great (free) reporting tool that displays real-time data and historical comparisons, and it can also save you a lot of time and effort.
Link: https://datastudio.google.com/u/0/

  1. Google PageSpeed Insights 

Page Speed is another helpful tool used as a ranking factor and a user experience concern. You should know that you can use this tool to understand your PageSpeed score and also learn how to improve it. In this way, Google PageSpeed Insights takes the guesswork out of optimizing the loading time of your website and prioritizes issues for you with straightforward suggestions and estimated time savings.
Link: https://pagespeed.web.dev/

  1. Google Mobile-Friendly Test

It’s been years now since Google started prioritizing mobile-first indexing, and that’s why it is so important to keep your website mobile-friendly. Paste a URL, and then you will see the tool coming back with specific mobile-usability issues to fix. Google Mobile-Friendly Test will tell you about how to improve your page. Here are some of the mobile-usability errors you may encounter:

  • Uses incompatible plugins
  • Viewport not set
  • Viewport not set to “device-width.”
  • Content wider than screen
  • Text too small to read
  • Clickable elements too close together

Link: https://search.google.com/test/mobile-friendly

  1. Google Keyword Planner

Google Keyword Planner is a capable SEO tool that can help you identify the right keywords for your ad campaign. As you can see, GKP is a keyword research tool that can give you keyword ideas for your campaign and details on average monthly search volume just by entering a seed keyword or a specific URL. 

Link: https://ads.google.com/home/tools/keyword-planner/

  1. Google Trends

Google Trends is a practical topic research tool that lets you know what people search for and where they are from. With Google Trends, you can search broad topics, compare topics, and look at recently trending topics. So, finding the perfect topic relevant to your business can help you stay on top of trends.

Link: https://trends.google.com/trends/

About the Author

Nardi Doda

CEO & SEO Expert

I am one of the creators of EasySchema.com. I have been fascinated by SEO since 2013, spending most of my time reading and practicing the latest methods in line with the professional guidelines of search engines. My goal is to share with you the necessary information in this area by explaining it in a simple and practical way.

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