Backlinks include any link on a website that links back to your site. As you might know, places can be accessed via clicking on links typically present on newsfeeds. That’s why we can say, social media backlinks present an audience that could benefit a site. In this article, you can also find out that there are many various types of social media links that count as backlinks. Last but not least, you will get informed on how much social media backlinks help SEO, and how they can improve your website performance (ranking and traffic).

Social media backlinks can be placed anywhere, in user profiles, in the comments, within posts, etc. They can also be shared as direct links on social feeds on sites like Twitter, Facebook, Reddit, and Pinterest.

As we mentioned above, various links can count as social media backlinks.

1. Images sites like Instagram Snapchat that use backlinks on user’s profiles.
2. Bookmarking backlinks from Pinterest and Flipboard.
3. Forum backlinks in posts, comments, and profiles from Quora, Digg, and Reddit.
4. Text backlinks in posts and user profiles from Facebook, LinkedIn, and Twitter.
5. Videos with backlinks in the description, as well as overlays from YouTube, TikTok, and Vimeo.

Many of you may ask if it is true that social media can count as backlinks, and of course, we have the answer.

Yes, social media do count as backlinks. Here comes why. Keep in mind that any link that leads people back to your business website is called a backlink. So, feel free to use the social media link to link back to your website. It is essential to build backlinks for your content to increase visibility and traffic on your website.

How do social media links help SEO?

That social media backlinks help SEO, that’s a fact. Social media can even help SEO directly and indirectly to increase rankings in search engine optimization. But that’s not all from the good news. Social media links can affect SEO performance by increasing content exposure and providing more opportunities to get backlinks from other websites. This can improve domain authority and PageRank score.

According to some results of a study we have made, creating backlinks can help SEO rank long-tail keyworded content in Google SERPs. Furthermore, social media links can help drive visitors from organic search and via the networks themselves for low competition keywords. These visitors may ultimately link to your content, and in this way, you will improve your SEO performance. Remember that every website owner should make social media backlinks a part of SEO strategy as they are a critical component, and they only affect neutrally or positively on the SEO’s performance. 2

How can you build a social media backlink?

Here are a few critical link-building strategies on properly building a social media backlink.

• Ask your partners to link to you.
• Use HERO to get media coverage and increase your backlinks.
• Use niche directories – a website that includes links to many different websites, and from there, visitors can navigate to other web pages.
• Turn your brand mentions into links.
• Create guides, eBooks, etc. to be cited as a resource.
• Observe and investigate your competitor’s backlink profile.
•  and identify new opportunities for yourself. 

As you can see in this article, backlinks are a vital aspect of Google’s algorithm when ranking content. Therefore, it is essential to earn backlinks from relevant and authoritative sites to build your website’s profile. It is a great tactic to boost your trustworthiness and credibility in the eye of many people that maybe don’t know anything about your business yet. So, get started and create a link-building strategy to take your site’s organic visibility, rankings, and traffic to the next level.