The SEO score measures how well your website’s user-facing elements and technical aspects contribute to SEO. What you need to know about SEO scoring is that it is ranked on a scale of 100. Plus, SEO scores are based on four areas that affect ranking performance and crawlability, and those areas of SEO scoring include technical SEO, content, user experience, and mobile usability.

Getting a high SEO score means that your site meets the quality standards for good SEO, whereas a low SEO score indicates that your website has technical and user experience issues.

Even though Google’s algorithm doesn’t consider your SEO score when ranking and indexing your website, a good SEO score is internally linked to search engine visibility and higher rankings. 

Optimizing for the four dimensions of SEO scoring that we mentioned above is highly important for two main reasons:

  • It will improve your rankings in SERPs 
  • It will help you with how to do an SEO analysis of a particular website.

What is a good SEO score?

When speaking for a good score, we refer to a range between 80-100. Only when your SEO score is in this range can we say that your website is meeting those SEO standards in content, mobile usability, technical SEO, and user experience. 

SEO scoring factors
As we mentioned earlier, your website’s final SEO is determined by its performance in these four categories. 

1.Technical SEO

Weighting priority: High

Technical SEO has huge importance in the SEO scoring process because it affects how well your website can be accessed, indexed, and crawled by search engine web crawlers (i.e., Googlebot). For example, if your website has several technical issues, it won’t be able to rank higher on the search engine results pages. So, no matter how good you make the content or how good the user experience and mobile usability is, your website will not rank high on the SERPs. 

Technical SEO issues can be a major obstacle to increasing organic traffic from search engines like Google, Yahoo, or Bing. Unfortunately, sometimes these technical SEO problems go unnoticed, and that’s why it is essential to use a technical SEO audit tool or an SEO score checker to measure the performance of your website. 

And if you want to increase your SEO score in the areas listed below, the best would be to make these types of checks part of your website maintenance process’s daily or weekly routine. Here are some other areas that you should take into consideration if you want a high SEO score for your website:

  • Search engine-friendly URLs
  • Page speed
  • Indexability
  • Website architecture
  • Server response
  • Broken links


Weighting priority: Medium

Another significant factor in your overall SEO score is your site’s content quality. That’s because search engine algorithms consider such elements like:

  • How nicely your content uses on-page SEO optimization
  • How pages are linked together
  • The structure of the page
  • How well your content meets the needs of your visitors (this is done through the measurement of various on-page metrics)

Remember that websites with good SEO, visitor engagement, and relevant information are typically ranked higher by Google in the SERPs for their target keywords.

Here are some other areas you need to turn your focus to as they make part of your SEO score for website content:

  • Meta titles and descriptions for every page
  • The number of both internal and broken links
  • The presence of duplicate content throughout the website
  • On-page SEO factors include optimized heading tags, image optimization, keywords in the content 
  • User metrics including rate, average pages per session, and time on page

 3.User experience

Weighting priority: Low

Even though this is a low priority for your overall SEO scoring strategy, Google and other search engines consider user experience when ranking your website content. That’s why you need to know your SEO score for user experience and then try to improve this part of your overall SEO strategy. 

Below you will find two factors that make up the SEO score for user experience:

  • Images are retrievable and load quickly.
  • Navigation has a click-depth of 3 clicks (or less), and it doesn’t include too many links.

4.Mobile usability 

Weighting priority: Medium

You need to know that Google now uses mobile-first indexing for site content. Your site must have mobile-friendly content if you want it to rank as high as possible for its target queries. Mobile SEO checks can measure how fast a website renders across various devices. Below you will find some other aspects that affect your SEO score for mobile usability:

  • Responsiveness of the design
  • Page speeds load quickly for the user
  • Touchscreen compatibility for tapping and scrolling

How to match your SEO score?

To match your SEO score, you need to:

  • Enter the domain name/URL into the given field of an SEO checker
  • Click “Check SEO score.”

Once you follow the steps above, the tool will immediately scan your website and measure SEO’s technical and user-facing aspects. Afterward, the device will report the score in a number format, which will be your website’s SEO score value.

SEO score checker tools

Ahrefs is one of the multiple practical SEO score checker tools as it performs a complete SEO analysis. This tool will give you a correct SEO score for your site because of how it operates on your website. The searcher crawler in Ahrefs goes deep into your website and manages to test it for more than 100 technical issues that are probably affecting your organic rankings. 

Semrush is another SEO checker tool that allows you to scan your site for more than 130 technical issues and SEO mistakes. Plus, Semrush points out the top topics of your website that need to be fixed, improving your website’s SEO score.

With SERanking, you will be able to get instant insights into the health of your site. SERanking helps you analyze the overall health score, check Core Web Vitals, and get a list of the top detected issues. This list is based on their level of both significance and prevalence across your website. 

  • SEO Analyzer

SEO Analyzer provides an entire site check to uncover the errors or issues preventing your content from reaching the top ranking positions on Google. In addition, this SEO checker tool prioritizes each fixed on ease of implementation and potential traffic impact to speed up your ranking improvements. 

  • Siteimprove SEO score checker

Siteimprove is another SEO checker tool that measures your site’s performance across key search engine optimization factors such as content, technical setup, etc. Plus, it gives your recommendations on improving and increasing your SEO score to get more visibility on Google (or other search engines).

Regarding the Website Grader, we must say that it is more than just a normal SEO score checker. Website Grader is a gratis online tool that grades your website against several key metrics, including SEO, security, performance, and mobile readiness. 

As for this SEO score checker, we can say that it scores your website on a 100-point scale. What’s more about Woorank is that it operates based on 70 different criteria. Therefore, this SEO checker will help you measure and optimize your site’s performance for the keywords that matter the most for your SEO strategy. 

I hope you enjoyed this article on what is an SEO score and discovered more about SEO score checker tools that can help you with your SEO strategy. 

About the Author

Nardi Doda

CEO & SEO Expert

I am one of the creators of I have been fascinated by SEO since 2013, spending most of my time reading and practicing the latest methods in line with the professional guidelines of search engines. My goal is to share with you the necessary information in this area by explaining it in a simple and practical way.

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