In the early days, Google Ads Alternatives was known as AdWords which is one of the most popular ad networks for managing digital marketing ad campaigns. Anyway, Google ad platform is not the most cost effective service that you can use to reach your target audience with PPC ads.
So, if you are looking for the best Google Ads competitors, here are some recommendations that can help you find the best alternative to Google AdWords.
Google Ads Alternatives:
1.Facebook Ads
Facebook Ads is one the best Google Ads alternatives with a higher average ROI (return on investment) of 152% and an average of 9.21% of conversion rate. These average calculations are based on other Google Ads alternatives that have an average return on investment of 3.48% on the Search Network, a 0.72% on the Display Network, and a 100% average on the conversion rate.
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Another thing you need to know about Facebook is that it offers various ad types to market a business to potential customers. Photo ads, video ads, collection ads, slideshow ads, story ads, carousel ads, and ads on messenger are some of the most well-known Facebook ads.
2.Microsoft Bing Ads
Being one of the next Google Ads competitors, Microsoft Bing Ads has the 2nd largest market share for an online search engine at 2.96% and it attracts over 1 billion visits/month. One thing to know about Microsoft Bing Ads is that ads created on this platform can literally run on all of the Microsoft Search platforms, devices, and networks, helping you to reach up to 724 million monthly searchers and 96 million users through native advertising.
3.Yahoo Gemini Ads
It is another good AdWord alternative which receives over 60 billion monthly global impressions across the network. Yahoo Gemini Ads help you reach some of the premium websites and publishing partners including MSN, ESPN, Apple News, and ABC News. This Google Ads alternative also provides a wide range of ads such as image and video ads, app install ads, moments ads, Yahoo Mail ads, and carousel ads.
4.Adroll Ads
Another great alternative to Google AdWords is allowing e-commerce brands to launch different ad types such as display ads, email ads, social media ads, etc. These ads aim to engage current costumes, attract new customers, and grow revenue. What’s more, Adroll Ads has a set of advertising tools, including numerous templates for distinct ad types such as banners, emails, text ads, and display ads (a more significant number than Google Ads provides). Adroll Ads also provides retargeting and remarketing features that help different businesses tailor advertisements to meet their audience’s shopping behaviors and interests.
5.Brave Ads
Introduced in April 2019, Brave Ads is another Google AdWords competitor on the list. Brave Ads has two main and unique features for every business owner for brand purposes; it has Native Push Notification with CTA (call-to-action) and the ability to get the ads featured in the app web browser as a background image.
6.Adobe Ads
Adobe Ads is another alternative to Google Ads designed for media buying and programming advertising. The platform provides advertising products, including Search Marketing and TV advertising. Plus, Adobe Ads is also used for automated media buying and provides a demand-side platform with AI-powered optimization. On top of that, you need to know that ad campaign reporting, automatic creation, and dynamic editing work perfectly across the most well-known search engines (Google, Bing, Yahoo, and Yandex).
7.Amazon Ads
Something to keep in mind when selecting Amazon Ads as a Google AdWords alternative is that it uses a second-price auction system – the highest bidder pays $0.01 more than the 2-nd one. In addition, despite being one of the top Google AdWords alternatives, Amazon Ads also offers various ad types such as sponsored brand ads, audio ads, video ads, sponsored product ads, and sponsored display ads.
8.LinkedIn Ads
The next on the list is LinkedIn Ads, the best competitor to Google Ads for B2B (Business to Business). This platform is even greater because it is loaded with working professionals who are used for all types of business-related products & services. LinkedIn Ads has 830+ million users and over 58 million companies across more than 200 countries. Regarding ad spending data, the average CPC (cost-per-click) for LinkedIn Ads is $5.26/click, $6.59 per 1,000 impressions, and $0.80/send.
9.Outbrain Ads
Outbrain Ads is one of the most popular native ad platforms, making it a direct competitor to Google AdWords Display Network. Outbrain platform helps agencies and brands reach ⅓ of worldwide consumers who are already engaging with content on the web. Some of the most general businesses that use Outbrain Ads as their ad platform: are CNN, MSN, El Pais, The Guardian, The Washington, etc.
10.Infolinks Ads
Another good Google Ads alternative is Infolinks Ads, a global ad platform offering ad solutions for publishers and advertisers. And that’s the reason why it is an excellent alternative for AdWords and AdSense. But what makes Infolinks Ads so unique is that it provides a self-service system that allows advertisers to manage their inventory and customize their campaigns in real-time; what’s more, who can show ads on Infolinks across 25,000 publishing partners as native ad units, display ads, and video ads.
11.Taboola Ads
Similar to Infolinks Ads, Taboola Ads is another advertising platform for advertisers and publishers. With this content discovery and native advertising platform, who can display your ads on popular websites such as Bloomerang, USA Today, The Weather Channel, Business Insider, and so on?
12.Eskimi Ads
Eskimi Ads is a programmatic advertising service that enables your ads to appear on +2.5 million websites and applications across the internet. This Google Ads alternative (Eskimi) combines research, digital media, and big data into a powerful platform that specializes in helping businesses connect with unique audience segments in the Fast-Moving Consumer, Banking industries, and Telecom.
13.Reddit Ads
Regarding Reddit Ads, we can say that it is one of the cheapest ways to help your advertisements be displayed in front of highly engaged customers. Reddit platform has over 430 million monthly users, providing two main advertisement types: display ads and promoted post ads. Regarding charges, Reddit minimum bid depends on the locations you are targeting. For example:
- US, UK, and Canada rates include $0.10 for CPC, $0.01 for CPV, and $3.50 for CPM.
- Other locations – $0.05 for CPC, $0.01 for CPV, and $1.00 for CPM.
14.Quora Ads
Quora Ads is another Google Ads alternative that you can use to grow your business. With Quora Ads, you can reach more than 300 million monthly potential customers that can buy your products or services. Quora Ads provides many relevant campaign objectives, such as Conversions, Awareness, Lead Gean, Traffic, and App Installs. You can also define your specific Budget, Bid, and Audience. Anyway, no matter the campaign you run, the minimum daily budget is $5/day.
15.Twitter Ads
Twitter Ads is another awesome alternative to Google Ads that can help you target highly engaged customers. It also amplifies your message from the Twitter community users sharing your updates and ads within the community. Some of the ad types on Twitter are Trend Takeover ads, Promoted Ads, and Follower Ads.
16.YouTube Ads
YouTube Ads is another Google Ads alternative, a dominant online format for video ads. This is a Google platform that offers ad solutions for publishers and advertisers. This is how it works; publishers earn money by allowing advertisements to be shown before, during, or after their videos, and they are paid through Google Adsense. Meanwhile, advertisers can make money by displaying the product on YouTube ads; statistics show that 70% of people purchase after seeing the product in a YouTube ad.
17.Instagram Ads
Instagram Ads can be considered one of the best alternatives for you to drive brand awareness and increase your customer engagement. As you probably know. Instagram is a leading photo & video app with countless ways to advertise your products & services, including video ads, image ads, stories ads, collection ads, IGTV ads, shopping ads, explore ads, and carousel ads.
18.Pinterest Ads
As one of the greatest advertising platforms, Pinterest Ads has the highest purchasing intent from its users. According to statistics, 89% of US pinners use this platform only for inspiration, and 83% of weekly US pinners have already made a purchase. With Pinterest Ads, you can reach +400 million highly engaged customers ready to buy products and services from you through the app.
- Who is Google Ads’ biggest competitor?
Interestingly, the biggest Google Ads competitor is the Facebook Ads platform. Statistics show that Facebook advertisements have an average ROI of 152% and an average of 9.21% conversion rate. On the other hand, Google Ads average is at 3.48% on the Search Network, and 0.72% on the Display Network (lower than Facebook ads)
- Why is Google Ads better than its competitors?
The main reason that makes Google Ads a better alternative than other competitors is that it is faster to get started. Plus, it has a wider potential reach than all other competitor advertisers. Another great reason that supports that works in his favor are that Google owns over 90% of the global search engine market. And that means that you can easily target your Google Ads to a larger audience.
One more thing about Google ads is that they are divided across two main networks:
- The Search Network – includes PPC ads shown across the Google search engine. This allows advertisers to bid on millions of phrases and keywords to target potential customers.
- The Display Network – spans almost 98% of the WorldWideWeb, helping businesses reach more people. It also manages to browse a million sites that can positively affect your marketing goals.
Which is the best Google Ads alternative?
According to a study, the best Google Ads alternative is Facebook Ads, followed by Yahoo Gemini Ads and Microsoft Bing Ads. What makes these alternatives great is that they have the largest audience reach for PPC ads targeting both search engines and display networks.
