Linkedin is a website that is designed specifically for the business community. What is interesting about Linkedin is that it allows you to have an online personal and professional brand. Another thing to know about Linkedin is that it is the largest business-oriented networking website, with more than 500 million members in over 200 countries. This makes Linkedin link-building a very powerful marketing strategy. With Linkedin, you can build quality backlinks to your website/blog, create more awareness for your brand online, and increase exposure for your content.

As you already know, backlinks are one of the top-ranking factors for search engines like Google, Yahoo, and Bing, and they are also very important for SEO performance. Linkedin is one of the best sources of backlinks that can increase your website’s DA and PA metrics for better SEO performance.

Linkedin backlinks are links to your site from the Linkedin platform. These links can be a contextual link in a Linkedin article, a URL backlink in the comments section, or a direct link from a user’s post. Plus, Linkedin can help your website get more quality backlinks directly and indirectly to increase your site’s visibility in SERPs.

Here is a Linkedin link-building guide:

1.Create a Linkedin account.

Creating a personal account is the first step in Linkedin link-building that will give you access to all of the backlinking features of this platform (Linkedin). As we mentioned earlier, creating a Linkedin account allows you to connect with many professionals in your industry. In this way, you can build more organic backlinks to your website.

How to create a Linkedin account:

Go to and set up your account for free.
Fill out the required information.
Then, create Linkedin backlinks for SEO.

2.Start a Linkedin business page.

You can also start a business page for your site, especially if you are serious about using Linkedin as your link-building strategy. Starting a business page for your website will give you many opportunities to generate backlinks from Linkedin and allow you to promote your business from this platform to get more organic reach.

To start a Linkedin business page, follow these steps:

Go to the top right corner of your Linkedin homepage and click on the “Work” icon.
Next, click the “Create a Company Page” option.
Finally, you can set up your business page.

3.Add a backlink to your Linkedin account contact info.

The first place to put your Linkedin backlink is under the Contact Info section that is on your account, and to do this; you have to:

Navigate to your profile and click the “Edit Profile” button.
After that, scroll down to the bottom of the pop-up page and click on the “Edit Contact Info” link.
Then, go into the “Website” field and enter your site URL.
Once you have entered your website URL, choose a specific type for your site.
Click on the dropdown menu next to the website field – “personal,” “company,” “RSS feed,” “blog,” “portfolio,” or “other.”
Finally, click the “Save” button to publish the backlink on your Linkedin profile.

4.Add a backlink to your business page.

After following step 2 as recommended for setting up a Linkedin business page, the next place to add a Linkedin backlink is under the business details section. To use this Linkedin link-building strategy, you have to:

Navigate to your business web page and then click on the “Edit Page” button.
Then, go to the “Website URL” field and enter your website address.
Click on the “Save” button, and then your backlink will appear on your business page.
5.Include backlinks in your posts.

Once you create a post on Linkedin, you will be able to include a backlink to your website/blog. Including a link to your website/blog is a great way to get more exposure for your content and can also help you increase the total number of links pointing to the most important pages on your website.

To include a link in your post, simply type the URL into the text field. Then Linkedin will automatically put both the metadata information and featured image into your post.

It is important to share daily links to your site to increase the number of views for your Linkedin posts. Make sure to add up to 5 relevant hashtags to the post description to make your links in the Linkedin search engine visible to other users who are following those industry topics.

6.Add backlinks to Linkedin articles.

With Linkedin articles, you can share long-form content with your target audience and increase exposure for your brand even with non-members of the network. In addition, Linkedin articles are beneficial for SEO, digital marketing, and link building because these articles can get ranked and indexed in search engine result pages for target keywords. This means that the content will appear in the feeds of many people who are already connected to you on Linkedin through Google or other search engines.

Make sure to write an original, unique Linkedin article relevant to a specific web page on your website and optimize the article for on-page SEO. As a result, you will have more possibilities to rank in the top-10 positions on search engines like Google, Yahoo, and Bing. You can also get organic backlinks from other Linkedin users who cite your content on their sites.

Write up to 125,000 characters (or 20,000 words) to have more opportunities to showcase your knowledge on the topic, and you will be able to include plenty of relevant backlinks to your site. Use contextual backlinks to help you send signals to the search engine algorithms about the keywords who you should rank on the target web page for.

7.Repurpose blog posts on Linkedin.

If you already have a blog, you can easily repurpose your content on Linkedin to increase the total number of backlinks to your website and get more exposure for your content. Basically, you only repurpose a blog post section from your site on Linkedin, not the entire content. Then add a CTA (call-to-action) at the end with e contextual backlink/unbranded anchor text for people to read the full blog post on your website.

Here is why this content strategy is beneficial:

You can create multiple Linkedin posts/articles from a single blog post, then link them all back to your site.
You can also increase exposure for your content to a new audience on Linkedin and then generate quality backlinks from these readers.

Creating a Linkedin article for your repurposed content is the best method to choose as your social media and SEO link-building strategy. The reason is that Linkedin articles can get indexed in search engines like Google and rank for target keywords. That’s why you need to optimize each article for on-page SEO to rank as high as possible on the search engine result pages.

8.Find potential link partners on Linkedin.

You also need to know that Linkedin is the best place to identify potential link partners to collaborate with for digital marketing purposes. Connecting with online marketers or other bloggers can help you create relationships in your industry, leading to effective content collaborations.

You can find potential link partners on Linkedin. By simply searching for people with businesses in your niche who also have job titles related to your target market. Once you find someone who looks like the perfect potential partner, it is time to open the lines of communication. The right way to do that is by sending him a connection request with a personal message. Also, ask him if he would link to a page on your site through a Linkedin article/post and help you increase exposure to your brand to their professional network.

Tip: You can also collaborate on guest posting in SEO or get editorial links added to an existing article and a quote/testimonial.

9.Post links in replies to other posts

You can include new backlinks to your website/blog by replying to other people’s posts on Linkedin. Replying to other people’s posts is a fast way to get more exposure for your content and increase the number of links you get from Linkedin.

When using this strategy, you have to be very careful and prevent your comments from looking like spam. You should only post website backlinks in the comment section when your content is relevant to the user’s post. It is very important to add value to that post by including a detailed response/opinion or thoughtful comment.

As you now know, Linkedin is used for brand awareness, so you have to make sure you won’t you’re your brand’s reputation by dropping links on people’s posts without adding value to the conversation.

You can include a link in your replies on Linkedin comments by simply typing the URL into the text field, and then it will automatically get added as a link on this platform.

10.Build links to your Linkedin articles

This Linkedin-building tip can help you increase the link equity of your backlinks coming from the Linkedin platform. Like any other type of content, you can increase your Linkedin articles’ PA (page authority) by creating backlinks from other sites. Creating these backlinks will help you increase the PR value of those who can transfer to your site. Through them, SEO can help your content rank higher in search engines like Google, Yahoo, and Bing.

Is Linkedin a good backlink?

Yes. Linkedin is considered a good backlink because it delivers qualified traffic to your site and helps you pass PageRank value for SEO. Another reason why Linkedin backlinks are good links is that they increase visibility for your content and help you generate more organic backlinks from other site owners and industry professionals.

Another thing to know about Linkedin links is that they count as backlinks, and indexed links will appear in your site’s backlink profile. So, for example, when you write a Linkedin article that includes backlinks, those Linkedin links are crawled by search engines for ranking and indexing.

Read More: Quora backlinks for SEO.

An interesting fact about Linkedin backlinks is that they can be dofollow if the link is placed in a Linkedin article and nofollow if the link is inserted in a post. So, if you want dofollow links from Linkedin, you have to publish articles as it is the best source for these types of backlinks.

How do links from Linkedin help SEO?

As we mentioned earlier, the backlinks in Linkedin articles are dofollowlinks that can pass link equity to a target website, and that’s how links from Linkedin help SEO. Another fact is that backlinks are a core part of SEO, and Google’s algorithm for PR (PageRank) and Linkedin links can help them improve.

Read More: Pinterest backlinks for SEO!

Plus, Linkedin users who find high-quality content posted on the Linkedin platform can create organic links to those URLs from their sites, helping SEO metrics like DA and PA.

That’s why getting links from Linkedin can help SEO, directly and indirectly, increase domain strength and rankings in the search engine results pages.

About the Author

Nardi Doda

CEO & SEO Expert

I am one of the creators of I have been fascinated by SEO since 2013, spending most of my time reading and practicing the latest methods in line with the professional guidelines of search engines. My goal is to share with you the necessary information in this area by explaining it in a simple and practical way.

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