Quora link building is a useful marketing strategy that can help you increase exposure for your content, create more awareness for your brand with your target market, and build high-quality backlinks to your website/blog. Knowing that backlinks are one of the top-ranking factors for search engines like Google, Yahoo, and Bing, Quora can be an effective marketing strategy. In addition, you can use it to build more quality backlinks on the platform and increase your site’s PA and DA metrics for better SEO performance.

Quora backlinks are links to your site that help users easily find useful and relevant information when they need to answer different questions about a certain topic. A Quora backlink can be posted in a Quora space, as a direct link in a user’s reply, or as a backlink in a user’s profile.

Quora link-building guide:

1.Create a personal Quora account.

A personal account lets you put a URL in the bio section, and you need at least one to do link-building with it. So the first step in Quora link building is to create a personal account. Creating a personal account in Quora gives you access to all the backlinking features of Quora. It also allows you to connect with your target audience, build more organic links to your website, and gain more site traffic.

To set up your free Quora account, you have to:

  • Go to Quora.com
  • Fill out all of the required information
  • Finally, you will be able to create Quora backlinks for SEO.

2.Start a business Quora profile.

When using Quora for link building, you can start a business profile that will help you generate more backlinks from the platform. Starting a business here allows you to promote your business on Quora to get more and more organic reach.

A business profile allows you to post answers on Quora under a company name, and it can be managed by multiple people giving such access to other team members for link-building.

Tip: Go to quora.com/business/create to set up your free business profile.

3.Put a backlink in your profile bio.

You can put Quora backlinks in the profile bios section on your account. Rather than stuffing tons of links to each web page, the best is to add a single link to your site’s root domain. You need to generate a hyperlink to your root domain and fill out your biofield with relevant information about yourself.

4.Add a backlink to your business profile.

The most significant benefit of having a company profile is an instant backlink for your site. To have your business profile approved, you must enter a URL first. You also need to know that you won’t be able to write answers on Quora until the approval process is fully completed. Typically, it takes 24 hours for a business profile to get approved, then who will add the website’s backlink to the business profile.

5.Track Quora topics for link building.

Next, for this link building, you should set up tracking notifications for Quora topics relevant and related to your niche. This means who will notify you of the newest question being asked, and then you can log in to answer them. Remember that tracking Quora topics will also help you filter through to the best content you can add backlinks to.

To track Quora topics, you have to:

  • Search for a keyword on the platform.
  • Go on the left-hand side of the page and click on the “Topics” links.
  • Then, click on the “Follow” button next to relevant topics to your industry and niche.


6.Write in-depth answers to questions.

Find a question on Quora to answer and then write an in-depth response that will genuinely help the user. The more helpful answers you provide, the more value they will bring to your brand. This will also encourage people to click on your backlinks and visit your website.

The best is to write the most attractive and comprehensive answers to be selected as the most helpful answer for the Quora question and get more upvotes. You need to publish high-quality content when answering people’s questions and make sure to provide high value.

Writing a few generic sentences and just dropping your links into a Quora question will get your answers ignored, be seen as spam, or, even worse, ruin your brand.

7.Repurpose blog posts as answers on Quora

One of the most effective strategies for link-building and brand awareness is repurposing your existing blog post. Even Quora itself recommends this as a best optimal practice when operating a business profile.

What makes this method even better is who can rank quora posts in search engine results pages for relevant search queries. Through backlinks you place in the repurpose answer, you can get more traffic back to your blog and gain double exposure for your content. Keep in mind to always keep/add your contextual backlinks within the repurposed content.

8.Use keyword-rich anchor text.

It is considering that search engine crawlers pay close attention to the anchor texts used in backlinks. The anchor text points to a web page to better understand the search queries it should be ranked for in the search engine results pages. Therefore, you must use keyword-rich anchor text on the backlinks you create in Quora answers instead of generic text (e.g., “click here”).

Even though Quora backlinks are not dofollow links, this doesn’t mean the linking page won’t pass a PR value for SEO to the target web page. Google announced: “All the link attributes—sponsored, ugc, and nofollow—are handled as hints about which links to consider or prevent within Search. We’ll utilize these [nofollow tag] hints—along with other signals—as a way to better realize how to analyze and use links within our systems appropriately.” This update is good news for website owners, especially those who use Quora for link building. That’s because it means that Google’s search engine may pass link equity to the target website even though it is not a dofollow link and has the nofollow tag.

9.Answer keyword specific questions.

You can search for questions that contain keywords relevant to a specific page on your website, which is a simple Quora link-building strategy you can follow daily/weekly. You will also be able to build up topical relevance for the target web page just by answering these questions and linking out the relevant URL.

A goal to strive for is to answer all the questions that include specific keywords being asked on Quora, which will help you dominate the brand presence on Quora for those keywords. In addition, this can lead to more referral traffic through those backlinks – the more users see your brand name and URL, the more likely they are to click on your links.

10.Respond to unanswered questions in your industry.

It is important to know that unanswered questions on Quora are an easy target for quick wins on this platform. However, you also need to know that you have no competition, and you have more possibilities to get selected as the best answer that contains your backlink to get more traffic. To find relevant questions that don’t have any answers, use the search feature on Quora.

11.Answers questions that have more followers than answers.

Generally speaking, a question with many followers means it is a very popular question. So don’t worry if that question already has a lot of answers; you can still add your response with a backlink. In this way, you can get your brand name and backlinks in front of that free organic traffic.

12.Find top-ranking Quora posts in your niche.

Quora posts can rank high in the search engine result pages for different keywords. You can get some of that search traffic to your site through embedded backlinks if visitors like your answer and the linked content within a specific post.

To find these high-traffic questions, you can use SEO backlink analysis tools such as Ahrefs or Semrush. Then, target those questions by adding answers to get more referral traffic from those articles.

The process with Ahrefs:

  • First, open Ahrefs Site Explorer and search for “quora.com.”
  • Then, click on “Top Pages” in the left-hand menu.
  • Next, click on the “Volume” filter and type 100 in the “From” field.
  • After clicking on the “Apply” button for the change to take effect, this will filter out questions that have less than one hundred monthly views.
  • After, click into the “Includes” filter and type in your target keywords to narrow the list down to specific questions that mention those keywords. Separate keywords with a comma (,). For example, dog toys, dog beds, and dog collars.

Note: Make sure “Any” is also selected to find pages that mention any of the keywords you typed.

Look through the various Quora links to discover posts with relevant questions you can give answers to while also adding your backlink for SEO.

The process with Semrush:

  • Open Semrush and search for “quora.com.”
  • Then go under “Organic Research” on the left-hand menu and press on “Positions.”
  • Scroll down to the filters part and add these filters:

– Include > Volume > Greater Than > 100

– Include > Position > Less Than > 10

– Include > Keyword > Containing > target keyword

  • Next, look through the various Quora links to find posts with relevant questions you can provide answers to, and at the same time, add your backlink for SEO.

13.Create a Quora space.

This feature enables you to create communities for the Quora platform and curate collections around different topics. If you own a Quora Space, you can contribute as much content as you want and set rules for everyone who is allowed to contribute.

Quora Space is a great way to distribute original and repurposed content that can help you improve off-page SEO metrics by including backlinks to your site. It also allows you to share your Quora answers with other users to bring awareness to your brand.

14.Put links in your Quora profile bio.

Adding links to your Quora profile bio is a Quora link-building strategy that extends the power of both your personal and professional profile. For example, when a post gets many views, you have to put links to those URLs in your Quora profile biofield. 

In this way, people who visit your profiles frequently on this platform will find your popular posts and then click on them to read your answers.  

This will drive more traffic to your most popular posts, and you can get even more referral traffic to your site through embedded backlinks. This advanced strategy will also help you get more organic backlinks to your site from other website owners.

Read More: Pinterest backlinks for SEO!

This method makes it easier for Quora users to find your best content on this platform, and it also helps you increase the total number of clicks on the backlinks. It also lets you get your best articles in front of the right audience (people who are most likely to link back from their websites) as dofollow backlinks through references and citations.

15.Stay active on Quora.

This tip of using Quora backlinks for SEO is all about being consistent, and it is essential to stay active on this platform. You can do that by posting answers to relevant questions to your topic on a daily/weekly basis. Another way to keep consistent is to provide in-depth, helpful content for each post.

Not only will you increase your exposure to new audiences, but with this digital marketing strategy, you will gain more natural links that will improve your site’s performance in search engines.

Is Quora good for backlinks?

Yes. Quora is good for backlinks as it can help you drive targeted traffic to your site and improve your backlink profile for SEO. Another thing that makes Quora good for backlinks is that Quora has a high Moz DA (Domain Authority) score, and many of the web pages rank higher in the search engine results pages for target keywords.

Are Quora backlinks dofollow or nofollow backlinks? 

You need to know that Quora backlinks are nofollow links, and they contain the rel=”nofollow” tag. But even though a Quora backlink is nofollow, it can still improve the PageRank score for a target website for SEO. A Quora backlink can still pass link equity because nofollow links are no longer considered a directive – they are a hint now.

Why is Quora good for SEO?

Here are the reasons why Quora is good for SEO:

  • Drives direct traffic to your website.
  • Increases your brand exposure.
  • Generates organic backlinks.
  • It is good for keyword research.

What makes Quora good for targeted off-page SEO strategies is that the results from Quora can rank excellent on the search engine results pages (SERPs).

As we mentioned earlier, Quora is a great platform to find questions you can answer and build contextual links to topically relevant content. This platform also helps other site owners find your linked pages while using the platform for their market research. And this can lead to more natural backlinks to your URLs.

Read More: Linkedin  backlinks for SEO!

So, the more you use the Quora platform for SEO (and link building), the better your site’s backlink profile can become and help you with your content ranking for competitive search queries.

About the Author

Nardi Doda

CEO & SEO Expert

I am one of the creators of EasySchema.com. I have been fascinated by SEO since 2013, spending most of my time reading and practicing the latest methods in line with the professional guidelines of search engines. My goal is to share with you the necessary information in this area by explaining it in a simple and practical way.

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